The Label Maker
He works, dates, meets friends, swims, goes to yoga class, talks to his cat and surfs the internet. But a lot of what he does is time-wasting, a filling of a void. There is no search for higher meaning, to find his place in the world, or to come to terms with grief and loss. With the help of some real-world friends, Joe manages to get outside his comfort zone, first at a tech-free resort, then by going on a digital diet, and finally by starting a movement that goes viral online: Simplicity. He wants to reduce his dependence on technology and get control of his life. But is Joe Solitus the spokesman for the digital generation? Is simplicity the answer?